Skoda UK aapoints new Head of Press and PR

ŠKODA UK has appointed Pietro Panarisi as its new Head of Press and PR.

Pietro is returning to the brand having spent two years as Head of Press and PR at Volkswagen Commercial Vehicles. In his new role, Pietro will report to Alasdair Stewart, Director of ŠKODA UK, and will be responsible for all aspects of the brand's PR strategy.

With more than 14 years of PR experience, Pietro brings extensive knowledge of the ŠKODA brand, having held the position of Product Affairs Manager between 2010 and 2013. During his time at ŠKODA, Pietro was involved in the biggest product expansion in the brand's history and was responsible for a number of high-profile PR campaigns – including the setting of a new Land Speed Record in a modified Octavia vRS.

Alasdair Stewart, Director for ŠKODA UK, said: “We're delighted to be welcoming Pietro back to the ŠKODA family. His creativity and passion for the brand will be invaluable as ŠKODA continues to expand with new models and exciting new projects."